Wednesday, January 04, 2006

Blog of The Week: Value Discipline

LookSmart (LOOK)

LookSmart (LOOK) was initiated as a buy last night. LookSmart is a provider of products for advertisers who wish to pay to be included in relevant web search results. Their suite of products provides businesses of all sizes the opportunity to have listings for their company and products included in distributed web search results, so that their listings are available to Internet users at the moment when they are searching for relevant information.

This morning’s WSJ front page highlights the shift that is taking place in the upfront TV advertising process where advertisers are becoming much more reluctant to commit to unknown and untested programming with big bucks. There is a major switch to Internet advertising, and companies like LOOK could well be beneficiaries...



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